Shop new Apple Watches

The latest Apple Watches were announced on September 9, 2024 - the Apple Watch Series 10 and the Apple Watch Ultra 2. 

The Apple Watch Series 10 enables you to see more with the largest Apple Watch display, with up to 30 percent more screen area than Apple Watch Series 4 to Apple Watch Series 6. It’s also the thinnest design ever,¹ and comes with advanced fitness and health features like Sleep Apnea Notifications.² Plus, it's the fastest charging Apple Watch. 

The new Apple Watch Ultra 2 is the ultimate sports and adventure watch. It’s now available in a satin black titanium finish and features multi-day battery life, precision dual-frequency GPS,³ and Apple’s brightest display ever. It also has a durable titanium case, sapphire front crystal, and customizable Action button.

¹Compared to previous generations. 
²As of September 9, 2024, the Sleep Apnea Notification Feature is currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later and Apple Watch Ultra 2 this month. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. 
³Based on route map and distance accuracy in challenging urban environments.

You’ll find setup assistants on both your iPhone and your Apple Watch that will walk you through the process— it takes about three steps. Start by updating your iPhone with the latest iOS. But first, make sure you have an Apple Watch Series 4 or later with watchOS 10, and an iPhone XS or later running iOS 17 or later.