It depends. For some devices, you’re going to get the same price both online and in-store, but there are some special deals that are only available online. It’s worth taking a look at our best phone deals online before making a purchase in-store, just to make sure you are getting our best deal.

While terms like “best” are always going to be somewhat a matter of perspective, you can make a strong argument for AT&T. For example, you can get the Samsung Galaxy Z Flip5 for free as part of an eligible trade-in deal.

If you’re also interested in getting a phone plan and you are interested in trading in your old phone, you might be able to get a new iPhone 15 Pro on us as part of a limited-time deal. That is as close to a free iPhone as you’re likely to find.